Guge Named Businesswoman of the Year

Business Woman of the Year - Gail Guge, Wilkin Guge Marketing


Gail Guge is Southern California’s first certified brand strategist and one of the first 20 certified in the nation. As a Certified Brand Strategist and Managing Partner for Wilkin Guge Marketing, she is the commanding force building brand strategy for every client. Her talent for marrying research and strategy drives right to the heart of the strategic platform, where brand essence comes alive. With more than 25 years of experience in both agency and corporate environments, Gail has established a record of success in branding and strategic planning for products and services, consumers and B2B. Over the years, she has developed a proprietary 10-step branding process called Brandus Operandi™ to help companies reach aggressive growth goals. In her career, Gail has helped more than 60 companies become more successful through results-based, integrated campaigns. From education to healthcare and technology to tourism, Gail’s experience runs the gamut of industries and includes the following brands: Alcoa, American Water Works, Chiquita, Cincinnati Financial, Curad and Curity, Deloitte & Touche, Hardees, Hawaiian Airlines, Heinz, Hospital Corporation of America, Procter & Gamble, Prudential and Wendy’s Foods International. Gail currently serves on the Board of Directors of the Southern California Public Affairs Association and the University of La Verne College of Business. In 2001, Gail established Purple Hearts, a non-profit organization to support families living in a local domestic violence shelter.